I was doing a project in Copywrite for Advertising all about the Lonely Planet guides, we had to create adverts expressing the essence of the guides, Abbey and I decided on slogans such as "enjoy getting lost" and about how you need to see where you are rather then through the lens of a camera we were impressed at our ideas and then the next thing I see about a month later is that BA have stolen our ideas, hehe, but there pretty nice ads all in all.
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