Pablo grew up between Washington and New Jersey and is the founder of Cubanica, he is an exceptionally talented designer and typographer you can check out some of his typefaces here. He had just got off a 10 hour flight from Buenos Aries and Claire and I were literally waiting outside his door before we had even got there, he had sort of forgotten but was so pleased that fate or something had meant we were there waiting for him the moment he arrived home, he let us in his house and within minutes had changed and got ready and took us for the most amazing hot chocolate and Coffee either of us had ever had, the decoration on top was beautiful and as designers led us all off onto a tangent for a while. He expressed how his role as a lecturer at Pratt and also at an affiliate school gave him a great insight into design and that further his visit to Buenos Aries had all given him a fresh outlook on our project. He seemed to feel like students in the US worked really hard but they also expected a lot from their lecturers, then his experience in Buenos Aries was more of a street scene it was more free and in a way exciting. Really it is down to the individual to succeed and a great student will be great anywhere as long as they have the drive to do well. He had a fine art background and expressed how that has definitely had a huge imact on the way he works and that he will always fight for students to have a more "hands on approach" how can you learn anything unless you can do it by hand? This is exactly what Milton Glaser had said and its a very valuable point - by seeing something you simply see it but by drawing it you analyse and learn to appreciate it. Computers and the hand need to be used together and neither one or the other can replace each-other. Although he must have felt exhausted Pablo never slowed down, his enthusiasm for our project was great to hear and he even then came to lunch with us with Ian Wright and Ritta Ikonen. I cant wait to transcribe this interview and reveal more - so look out, Thank you Pablo and good luck in your travels.
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